01 · Context
Refresh the identity of an established Johannesburg law firm without losing the confidence and equity of the brand.
Selected archive · Visual identity · 2020
Fluxmans — A world in flux
A living visual expression for a Johannesburg law firm, built around change as opportunity, risk and disruption.
- Role
- Brand refresh · Visual identity · Creative direction
02 · Response
The idea of a world in flux became an artfully layered language: change is not decoration, but the organising thought behind every execution.
03 · Why it matters
The result is a memorable and flexible identity that makes the firm’s perspective on opportunity, risk and disruption visible.
