Jean du Plessis

Selected archive · Packaging design · 2019

Nando’s Australia Gift Packaging

A vivid gift system for Nando’s Australia that makes loyalty feel generous, spirited and unmistakably on-brand.

Role
Design · Illustration · Production
Three brightly patterned Nando's gift boxes arranged on mint and pink surfaces

01 · Context

Create a presentation system for the PERi-Perks loyalty programme, housing a tea towel, reusable mug, hand soap and hand lotion.

02 · Response

A modular family of bold patterns, portraits and saturated colour wraps every surface, balancing the utility of the contents with the pleasure of unboxing.

03 · Why it matters

The packaging extends Nando’s visual world beyond the restaurant — playful enough to delight, coherent enough to be instantly recognisable.

Next in the archive

Mazisi Kunene Foundation

Brand identity · 2019