01 · The brief
Refresh an 85-year-old financial-services brand for a new generation of graduate professionals while preserving the trust, recognition and mutual ethos at its heart.
Brand identity · 2026
PPS — Built on mutual success
A contemporary identity for a South African mutual, built on the belief that success is stronger when it is shared.
- Role
- Creative direction · Brand identity · Design systems · Art direction
- Commissioned by
- Promise
02 · The idea
Make mutuality visible. A simplified circular mark, disciplined graphic system and human photographic language bring members, purpose and shared success into one coherent expression.
03 · The outcome
A confident, flexible identity designed to work from corporate architecture and campaigns to publications, social content and digital experiences — unmistakably PPS at every scale.
01 · From legacy to clarity
Eighty-five years, redrawn.
The identity protects the authority of an established mutual while making its central promise simpler, clearer and more relevant to a new generation.
02 · Mutuality, made visible
Success is better, shared.
A disciplined circle, confident language and human portraiture turn mutuality from an organisational principle into a recognisable brand idea.
03 · One system, many expressions
Built to stay coherent.
A flexible grid, consistent typography and a restrained graphic language hold the brand together across complex information, campaigns, places and digital experiences.
