Campaign design · 2024

Colour in Craft

A crafted campaign for Warwick Wine Estate, turning an icon of shared celebration into a vivid language of colour, pattern and making.

Role: Creative Direction · Art Direction · Design · Illustration

Colour in Craft campaign hero showing the Warwick identity, vivid pattern and wine presentation

01 · The brief

Build a distinctive seasonal campaign for Warwick Wine Estate that could live across packaging, gifting, content and the estate experience.

02 · The idea

The Warwick Wedding Cup — a double chalice associated with connection, celebration and family heritage — was deconstructed into graceful lines, patterns and graphic elements. Colour made that heritage feel immediate and contemporary.

03 · The outcome

Launched on 16 August 2024, the campaign developed into a coherent physical and digital world: from the pattern and logo build to packaging, gifting, social content, hospitality and movement through the estate.

02The Wedding Cup becomes a living graphic language

Colour in Craft wine packaging and patterned gift box — 03Colour carries the story into packaging

04Craft, colour and atmosphere

Colour in Craft gifting presentation and wine bottle — 05A collectible object for sharing

Animated Colour in Craft campaign and social media applications — 06The campaign moves into social

Colour in Craft identity in Warwick Wine Estate hospitality spaces — 07The experience reaches the estate

Colour in Craft graphic language applied to a Warwick Wine Estate vehicle — 08A vivid final expression in the landscape

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