01 · Context
Help The Hope Factory in Gqeberha reach local entrepreneurs and fill places in its enterprise-development programme.
Selected archive · Campaign and publication design · 2014
The Hope Factory
An energising recruitment campaign that turned the language of self-belief into a practical invitation to build a business.
- Role
- Poster design · Typography · Publication design
02 · Response
A workshop with business owners uncovered a rallying cry around agency and momentum. That voice became vivid posters, flyers and a prospectus wrapped in a displayable course planner.
03 · Why it matters
Distributed through promoters and churches, the campaign ran for three years and attracted more applicants than the programme could accommodate.
