01 · Context
Support the Bené Natural Spring Water rebrand with a campaign that could connect product, place and a positive way of seeing the world.
Selected archive · Campaign illustration · 2013
Bené Natural Spring Water
A luminous illustrated campaign that connected natural spring water with an optimistic invitation to explore.
- Role
- Art direction · Illustration · Campaign design
02 · Response
A suite of simplified landscapes uses sun, water and layered colour to turn ‘Explore Your Goodness’ into an open visual invitation.
03 · Why it matters
The illustration system creates consistency across posters, tags and apparel while giving each setting its own atmosphere.
