Selected archive · Direct mail and poster design · 2010

Antalis Art of Design

Twelve provocative posters and a crafted mailer designed to call South Africa’s best print work into competition.

Role: Creative direction · Design · Illustration · Finishing
Recognition: Bronze Loerie · One Show Design Merit

Black Antalis Art of Design presentation box with vivid pink printed pieces

01 · Context

Invite designers and art directors to submit their best printed work to the 2011 Antalis Art of Design Awards.

02 · Response

A clam-style presentation box held twelve concept-led posters, each using print, illustration, typography and finish to demonstrate the medium’s expressive possibilities.

03 · Why it matters

The call for entries became its own argument for ambitious print — earning recognition at both the Loeries and The One Show.

Art of Design booklet cover and open spread showing paper categories — 01The submission system becomes part of the invitation

Minimal pink poster with a white cloud and a pair of black legs — 02A simple visual tension rewards a second look

Dense botanical collage containing a hidden Darth Vader mask — 03Found imagery is recomposed into unexpected narratives

Detailed illustrated cake-like construction on a pale blue field — 04Illustration demonstrates the expressive range of print

Black poster using a colour-wheel diagram as a conceptual punchline — 05Concept, copy and finish meet with deliberate restraint

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